Store to give away free “wonky” carrots for families to leave out for Rudolph

Morrisons in Gorleston to be giving away free wonky carrots

Morrisons in Gorleston to be giving away free wonky carrots - Credit: Archant

Morrisons in Gorleston will be giving away wonky carrots for free this week to leave out for Santa and his reindeers.

The store on Blackwall Reach will be giving away vegetables for free in an effort to support the Christmas tradition of leaving refreshments for Santa and his trusty reindeers on Christmas Eve.

It aims to introduce kids to wonky vegetables, encourage families to buy large or misshapen carrots, and help out busy parents who might otherwise forget a gift for Father Christmas.

Daniel Brown, Store Manager at Morrisons Gorleston, said: “We want to make it easy for our customers to enjoy this magical tradition and highlight that wonky carrots are just as tasty as perfect-looking carrots, they are often cheaper, and there are plenty more available to buy.”

‘Carrots for Rudolph’ will be handed out from the entrance of Morrisons Gorleston to help families take part in this annual tradition.

A typical spread of carrots, mince pies and a glass of sherry sets the average family back £2.10 putting the total cost to UK households at a whopping £13million. Morrisons Wonky Carrots are for sale at 41p for a 1kg with the graded variety on sale at 60p for a 1kg bag.

Morrisons has a carrot washing and packing plant in North Yorkshire where carrots are sorted into perfect and ‘wonky’ bags. Although customers are buying more misshapen and over-sized carrots there are still more that could be sold to be eaten by customers.