With a cash prize, hundreds of spectators and eight performers set to do battle as Elvis, you could say it’s one for the money, two for the show.
It’s the third time an Elvis competition is coming to the Ocean Room in Gorleston in as many years.
Andy Sexton, of Legend Promotions, said the King had an enduring legacy.
He added: “Considering he has been dead since 1977, he has been gone a long while, but he is as popular as ever.”
The Elvis Tribute Artists, or ETAs as they are known, take the Kings Crown Award competition very seriously.
Mr Sexton, who comperes the evenings at the seaside venue, said it was important in his shows that there was a friendly rivalry between the contestants.
He added “They all get along back stage and when they take the costumes off they are themselves again.
“There are too many people who think they are Elvis when they take the suits off.
“People say Elvis is the king of rock and roll but he’s more than that – he’s the king of gospel, and blues and romantic too.”
Mr Sexton said the venue for the show was second to none, adding: “What I like about the Ocean Room is wherever you sit you get a good view – it’s one of the best places around.”
First prize is £500, followed by £250 for second place and £150 for third and last year’s winner, Belton man Barry Tone, is performing again.
Contestant Peter King, who lives in Great Yarmouth, joked that he got into his job by going to the careers office at school and asking “do you have anything in a jump suit”.
He added: “No two shows are ever the same. Some people want to listen and others want to get up and get involved and sing along.”
Another Elvis, Andy Ottley, from Ipswich, said the audiences generally were getting younger showing the enduring legacy of the King’s music. He recently performed a gig at UEA students’ union in front of more than 1,000 youngsters.
He said: “I sometimes get asked ‘do you ever get bored’ but how can you when there are over 800 songs from Elvis’ back catalogue to choose from.”
The contest is on Saturday, October 21. Tickets costs £14 in advance. Call the Ocean Room on 01493 667890 or Legend Promotions on 07814611067.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here