Great Yarmouth tourism bosses to learn top tips from Merseyside counterparts

PUBLISHED: 17:50 30 September 2018 | UPDATED: 19:45 30 September 2018

The Red Arrows over Southport
Picture Phil Barrett

The Red Arrows over Southport Picture Phil Barrett

pbartworks 2011 Phil Barrett

A delegation of 40 tourism officials and the industry’s chiefs from Great Yarmouth are travelling to a north west resort to share top tips on attracting visitors and how they can improve their offer.

A fireworks display in Southport
Picture: Hugh EvansA fireworks display in Southport Picture: Hugh Evans

On Tuesday, the delegates will travel to Southport for a three-day study visit organised by the Greater Yarmouth Tourism and Business Improvement Area.

The delegates will be meeting their counterpart tourism chiefs and will also find out how the Southport Business Improvement District is progressing.

Like Great Yarmouth, Southport is proud of its strong tourism offer, with its scenic beach, annual air show and musical fireworks display proving very popular.

Southport’s tourism bosses are also keen to highlight how a series of regular events is key to its success, just as the future of the Great Yarmouth Air Show has been thrown into doubt.

Southport Pier
Picture; Jill JenningsSouthport Pier Picture; Jill Jennings

Hugh Evans, of Southport Business Improvement District, said: “Events are hugely important to our town and it’s something that the BID, Sefton Council, and our private sector partners do very well indeed.

“The Southport Airshow, flower show, and British Musical Firework Championship are among the top “paid for” events across the Merseyside region whilst the BID-organised 2018 Christmas lights switch-on resulted in the town’s busiest ever Sunday footfall of 45,000 for many years.

“There’s barely a month that goes by without a significant event happening in our town and that’s helping attract record numbers of visitors.”

Mark Catherall, Sefton Council’s tourism manager, said: “Both Great Yarmouth and Southport have a number of similarities and we can use the stay to share our expert knowledge, best practice and learning in the tourism sector.

“We are very proud of our working relationship with many different external partners and we will use this opportunity to share this with the delegation during their visit.

“We really hope the time spent in Southport will be beneficial to all partners involved.”

Karen Youngs, from the Greater Yarmouth Tourism Improvement District, said it was not just a case of both resorts praising each other as they will discuss problems and challenges they face.

It will also help shape Yarmouth improvement district’s future direction as it faces a vote next summer if it should continue.

Other News

One of the county’s worst performing healthcare trusts could merge with Norfolk’s best in a bid to bring together care in the community.

Yesterday, 17:35

Norfolk’s police chief has said he will make a case for more police officers on the street, but it would mean a rise in council tax.

Yesterday, 17:18

One in every five recycling trucks in Norfolk is contaminated as people are putting the “wrong things” in their bins, councils have warned.

Yesterday, 17:06

A man has sustained injuries and another was arrested following an alleged road rage incident between two lorry drivers.

Most Read

Yesterday, 16:01

Parents at a Norfolk academy have described their anger after finding out that if their children had missed a day at school they would not be able to take part in a non-uniform day.

Read more
Yesterday, 10:12

Ambulances have been head butted, kicked, and had blue lights ripped off in shocking acts of vandalism on the emergency vehicles - sometimes while crews have been trying to treat patients.

Read more
Thu, 09:34

A 46-year-old shop assistant was racially abused by a customer in Great Yarmouth.

Read more

Plans for a former pub to be turned into a luxury tobacconist have been put under fire by a nearby health centre, with bosses arguing it would “give out entirely the wrong message”.

Read more
Mon, 18:00

School trips usually involve taking children to see one of Shakespeare’s great plays or visiting a historic museum.

Read more

Local Weather

Sunshine and Showers

Sunshine and Showers

max temp: 4°C

min temp: 2°C

Hot Jobs

Show Job Lists

Digital Edition


Enjoy the Great
Yarmouth Mercury

e-edition today


Newsletter Sign Up

Great Yarmouth Mercury weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy