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Tourism cashpot cry for Great Yarmouth

PUBLISHED: 12:10 19 January 2011

MAKE Great Yarmouth the place to visit- that was the message from the town's MP Brandon Lewis ahead of a huge tourism fund set to be handed out.

Concerned that the resort and the wider region will miss a share of a massive £100 million tourism-marketing fund, Mr Lewis called on tourism bosses to promote all that the area has to offer.

He said: “Norfolk has so much to offer visitors, from the natural splendour of the Broads to our rich history, from our royal connections to the perfect example of a traditional seaside town in Great Yarmouth”.

“With direct rail links to Norwich from London and the Olympic site, we are the perfect destination for visitors deciding to stay and explore after the games have finished. We have to tell the world what we have to offer.”

The fund was set up by Prime Minister, David Cameron, to promote Britain as a top holiday destination over the next four years.

It has received backing from leading tourism companies such as British Airways and Lastminute.com.

Mr Lewis demanded that the money is not diverted to honeypot destinations in the South or to destinations like Edinburgh or York that already receive worldwide recognition.

He added: “That would be a disaster; we would feel little real benefit from the games as visitors head off on chocolate-box tours of the normal photo hotspots. Let it be an opportunity to show-off a region that many overseas visitors haven’t already heard about.”

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