‘Hemsby needs you’ message ahead of busy Easter break

Beach Road, Hemsby.Picture: Nick Butcher

Beach Road, Hemsby.Picture: Nick Butcher - Credit: Nick Butcher

Erosion-hit Hemsby is banking on strong local support as it gears up for the busy Easter weekend.

Beach Road, Hemsby.Picture: Nick Butcher

Beach Road, Hemsby.Picture: Nick Butcher - Credit: Nick Butcher

With images of entire homes lost to the dunes dominating the headlines the borough council has issued a loud “Hemsby needs you” message to trippers looking to enjoy its attractions and seaside treats.

Following the crisis at The Marrams, Great Yarmouth Borough Council said it was continuing to work with partners to support and advise the affected residents and property owners, as well as undertaking recovery works.

As part of supporting the community, the council and Greater Yarmouth Tourism & Business Improvement Area Ltd (GYTABIA) are now emphasising that tourism businesses at the resort will be open as usual in time for the Easter holidays.

Cllr Carl Smith, deputy council leader, said: “Over the last few days, there have been some heart-breaking images in the media of people’s homes being demolished.

“Our sympathies are with those affected, and the council continues to support them and to undertake recovery work in the area.

“The community has pulled together fantastically well. While Hemsby is still in recovery, it is important during this difficult time that people are not deterred from visiting over the all-important Easter break, otherwise that community will suffer further.

“So please make sure you support Hemsby this Easter.”

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Gareth Brown, chairman of GYTABIA, said: “Hemsby is one of the most popular village resorts in Norfolk and relies on its visitors, especially over Easter.

“Despite the events of recent days, Hemsby’s tourism businesses will be very much open for Easter and we look forward to welcoming visitors to get the 2018 season underway.”

Those who go onto the beach are asked to consider their safety and to stay away from the area to the east of The Marrams and the beach below the cliffs, as well as being aware of tide times.

Hemsby contributes an estimated £80m to the region’s tourist economy, with any dip in income likely to be felt further afield as well as in the village itself.

This week 100 lorry loads of sand were taken from Yarmouth’s North Beach, just north of Britannia Pier so the lifeboat’s access ramp cut can be reinstated.