GREAT Yarmouth's town centre is set to be transformed into a sea of red and white in October as the town attempts to break a Where's Wally world record.
GREAT Yarmouth's town centre is set to be transformed into a sea of red and white in October as the town attempts to break a Where's Wally world record.
Organisers of the event are hoping to get more than 1,000 people in the Market Place dressed as the popular children's book character on October 24 in a bid to beat the current record of 1,052 set in New York.
The campaign started last month with pupils from St Nicholas' Priory Junior School painting a giant drawing of Wally complete with his custom red and white striped jumper, black-frame glasses and bobble hat.
The record-breaking attempt is the brainchild of independent bookseller Martin Blackwell from Books Inside, in Market Gates Shopping Centre.
Mr Blackwell was visiting New York earlier this year when he picked up a free newspaper which carried a front page story on the record-breaking number of people dressed as Where's Waldo - the American name for the character.
Mr Blackwell believed the people of Yarmouth could rise to the record challenge and set the wheels in motion for the campaign.
Town centre manager Jonathan Newman said he was confident people in Yarmouth would step up to the “wacky challenge”.
More information on how to register and take part in the event will be released in due course but in the meantime anyone wanting to support the event can contact Martin Blackwell at Books Inside on 01493 850777 or email martin@thelocalbookshop.co.uk.
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