A PAIR of cuddly characters have been captivating shoppers in Great Yarmouth today after they swapped their natural habitat for the urban landscape on a charity mission.

Frankie the fox and Ella the elephant have left their usual leafy surroundings as part of a fundraising drive for Great Ormond Street Hospital.

Armed with collecting tins the larger than life pair have been a hit with shoppers both young and old and made friends with some firemen during their charity rounds in the Market Place.

The fundraising day has been organised by Lewis Everitt, aka Frankie, who was inspired to raise money for the hospital by friends and family.

The 23 year old from Great Yarmouth has recently set up his own business F.A.M.E - For All Mascot Events - and dressed up in his own costumes to make his collecting expedition a little more eye catching.

He roped in friend Michael Collins to play the part of Ella and together they headed into town, where they will be collecting until 4pm today (Friday).

Lewis said: “Overall the reaction’s been quite good and obviously the kids love it.”

The furry friends will be back in the town next Friday (December 14) to continue their fundraising efforts.