X Factor finalist Ruth Lorenzo in Great Yarmouth area

An X Factor finalist is heading up a one-stop health shop for mums-to-be.

New parents and mums-to-be are being invited to give their baby the best possible start in life by dropping into a fun-packed one-stop health shop taking place next week.

X Factor finalist Ruth Lorenzo will be on stage during the event as well as meeting and greeting the public.

NHS Great Yarmouth and Waveney’s stop smoking team will be hosting the event, called baby clear healthy bumps day. It will be held outside British Home Stores in Lowestoft Town Centre on Wednesday and will concentrate on promoting healthy pregnancies while placing an emphasis on stopping smoking and creating a smokefree home for the family.

Specialist stop smoking advisor Andy Trohear said: “We want to encourage as many mums-to-be as possible to get help to stop smoking at an early stage in their pregnancy as it makes such a huge difference to health.”

During the day, pregnant women and new parents can drop in and have their carbon monoxide levels tested, while midwives and the breastfeeding team will also be on hand to give help and advice. The nutrition team will demonstrate healthy cooking during pregnancy, while there will also be plenty to keep children entertained, such as face painting and colouring competitions. Pleasurewood Hills mascot Woody Bear and the Beach Bunny from Beach Radio will also be on hand to provide entertainment and laughs, while families can also have their picture taken by a professional photographer.

In the run up to the event, local cafes will be encouraged to sign up for “breastfeeding friendly” accreditation so that people attending know which locations welcome breastfeeding.

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Wednesday’s event runs between 10am and 3pm and is open to all new parents and mums and dads-to-be. Anyone who cannot attend but would like more information can call the freephone helpline on 0800 6523477 or text BABY to 65000.