Yarmouth businesses sign up for Heroes Welcome

PUBLISHED: 20:58 17 June 2011

Royal Anglians parade at Norwich Cathedral
Photo: Bill Smith
Copy: Victoria Leggett
For: Archant
Archant © 2010
01603 772434

Royal Anglians parade at Norwich Cathedral Photo: Bill Smith Copy: Victoria Leggett For: Archant Archant © 2010 01603 772434

Archant © 2010

SEVERAL local businesses have enlisted in a scheme to show war heroes they are welcome in the Great Yarmouth borough.

Heroes Welcome is not a charity or a discount scheme, but involves local businesses showing open support for the British Armed Forces and saying: “We’re proud to serve you”.

The first to sign up was Mill Road Fishery in Stokesby, offering free fishing to any troops showing their warrant card on the bankside; hotly followed by the Old Tobacconists and Jewellers in Regent Street who are giving a 10pc discount on all jewellery “to all Heroes”, they said.

Businesses are being asked to display the special Heroes Welcome sticker in a visible place, whether it is a café, pub, shop, restaurant, hotel or guest house, or a taxi, to show a little special appreciation.

The Heroes Welcome sign will show businesses are going to give a special warm welcome to members of the armed forces, and they can choose whether to give a special discount or a service upgrade.

The member of the armed forces will show his or her warrant card to show they are serving their country.

One of the places already signed up in Norfolk is Breckland.

The Great Yarmouth borough scheme will be registered on the website, where there will be a page dedicated to the borough and telling servicemen and servicewomen which businesses have signed up.

It does not cost anything to join and receive the large sticker.

It is hoped to officially launch the scheme to co-incide with Armed Forces Weekend on June 25 and 26.

Any businesses interested in being the first to sign up should contact Laura Goodman, mayoral and civic events officer at the borough council, by emailing

The scheme is being backed by the Town Centre Partnership, Greater Yarmouth Tourist Authority and Great Yarmouth Borough Council.

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