Shoppers double-take as signs appear in department store windows advertising 'closing down sale'
PUBLISHED: 15:30 15 January 2019 | UPDATED: 17:07 15 January 2019
Historic high street store Palmers is closing down according to signs in its shop windows - but only for refurbishment.
The Great Yarmouth shop’s new owners are saying they have slashed prices on “inherited” stock to make way for new lines, new brands, and a new layout.
Palmers became part of the Bournemouth-based Beales group at the end of November last year, ending 180 years of family ownership.
And eye-catching signs that went up this week were attracting bargain hunters, many of whom were under the impression the iconic shop was about to close its doors for good.
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Tony Bown, chief executive for Beales, said the sale was due to last for some three weeks while they looked at making room for changes.
Shoppers could expect to see a “materially different” shop when the revamp was complete.
“We need to clear the stock that we inherited,” he said.
“We have cleared a bit over the January sale but we need to push harder. The most effective way of doing that is to have a sale.”
He said a remodelled store would include a larger menswear department, a proper toy shop, an expanded electrical department taking in small domestic appliances, and more gifts.
Mr Brown said he was also hoping to bring in new brands, adding: “We are not touching or changing the restaurant in any way, shape, or form. It is a brilliant restaurant and the staff are amazing.”
Some of the work will be completed while the store is open, but a short closure may be required.
The total re-configuration will be sensitive the to history of the much-loved store which will always have the Palmers name - except on carrier bags which are bought in batches of 50,000.