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Another dimension at the Pleasure Beach

PUBLISHED: 19:24 10 June 2010 | UPDATED: 18:00 30 June 2010

A NEW cinema on Great Yarmouth's seafront gets the chance to spook families by spraying water and pumping pungent odours towards them.

Last weekend the region's most state of the art interactive cinema opened at the Pleasure Beach.

A NEW cinema on Great Yarmouth's seafront gets the chance to spook families by spraying water and pumping pungent odours towards them.

Last weekend the region's most state of the art interactive cinema opened at the Pleasure Beach.

The attraction's 4D cinema is showing two short animated movies in 3D with up to 30 filmgoers finding themselves at the receiving end of new technology designed to enhance the cinema experience.

Costing £200,000, the cinema combines the latest technology used in the hit 3D film Avatar and with an updated version of the infamous 1960s film experiment, Smell-o-Vision.

As families watch either Dracula 4D or the Curse of Skull Rock wearing 3D glasses their olfactory senses will be invaded by film-based scents.

During Dracula 4D the audience will be dragged into a desperate fight between the teenager Kevin and the evil blood sucking vampire by getting a whiff of garlic - which is used to fend off the undead count.

And audiences are bound to be jumping as the interactive cinema has vibrating seats and water pumps to spray people especially during the pirate-themed Curse of Skull Rock. Wind is also blown into people's faces.

The idea of the 4D cinema came to Pleasure Beach boss Albert Jones when he went on a leisure attraction conference in America last year. He jumped at the chance to be one of only 11 attractions in Britain to have the ground breaking Simworx technology.

Mr Jones said: “I am pleased that I am bringing this new type of cinema experience to Yarmouth. We are always looking at ways of keeping ahead of the competition by introducing innovative attractions.”

The 4D cinema is showing the two films on alternate days. Visitors need three Pleasure Beach tokens or a wrist band to enter.

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