With its wide-open beaches, rolling dunes and pretty lanes, it is not hard to see why Winterton is a magnet for dog walkers.
But for some locals, that attraction is becoming a drawback.
They claim the village is becoming overrun with dogs and are urging owners to go elsewhere to walk their pets.
They say dog mess is becoming an increasing problem and that some of the animals being exercised in the area are out of control and pose a nuisance.
They are calling for their local parish and district council to do more to limit the numbers and to encourage people to take more responsibility for their animals.
Among those calling for a clampdown is David Hambrook, 77.
"It's about respect," he said. "It's fair enough people wanting to come here on the weekend to get away. But they have to respect the area so residents can welcome them back.
"I would like people to come to the village and respect the place and clear up the dog mess. Some people do, but there are enough people who don't. You can see it everywhere."
The village is widely-advertised on many websites as being 'dog friendly', much to the annoyance of some locals, including Mr Hambrook.
"I can assure you the people who live in this village are absolutely sick to death of other people bringing their dogs here," he said.
"They are using it as a toilet and not clearing it up - throwing it in trees, throwing it in bushes. It's an absolute utter disgrace."
Mr Hambrook said problems had worsened since the pandemic, when the village saw a huge increase in dog walkers.
During the first lockdown, the village even had to close its beach car park because of the large numbers of out-of-town visitors, many with their dogs.
The village is close to Horsey, which is home to large seal colonies - and where dogs are more tightly controlled - and the animals can often be found on Winterton's beaches, creating another source of frustration for some.
David Vyse, who recently stepped down as vice-chair of Friend of Horsey Seals, said: "As soon as dog walkers see a seal, they should put their dog on a lead.
"But a lot of people don't take heed. We've had lots of problems in the past.
"You've got to respect people if they want to take their dog for a walk, but they should be more respectful. It will be an ongoing problem. It won't be going away."
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James Bensly, district councillor for the Winterton area, acknowledged there was an issue with irresponsible owners, but said he thought Winterton should remain welcoming for dog walkers.
"We take into consideration and understand people's heightened tensions regarding dogs and dangerous breeds.
"But Winterton is, and has been, a very safe place for dog owners and walkers enjoying our beautiful coastline.
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"Winterton is a place for dog walkers and the car park and surrounding businesses appreciate, respect and welcome everyone. But respect the area, stay safe and pick up after your dog."
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Earlier this month, Great Yarmouth Borough Council - which covers the area - announced a crackdown on irresponsible pet owners, telling them to pick up their animals' mess and that officials would seek to impose maximum fines of £1,000 for those who did not.
Mr Bensly added that the council has a 100pc prosecution rate with dog fouling offences.
Kevin Clarke, who lives in Winterton, said dog mess had become a problem in the village.
"There's a lot of inconsiderate parking and fouling.
"Everyone has the right to exercise their dogs here if they want," he said.
"It's a beautiful environment and we like to share it.
"But there has to be more respect for where and when.
"And they have to clean up after their dogs."
Other locals are more sympathetic, however.
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Gerry and Geoff Roper take their pets to Winterton beach regularly.
"I don't think dogs are an issue," said Mr Roper.
"It's a big open space and most people clear up their mess.
"It would spoil trade for the cafe if dog walkers were banned - like in summer at Yarmouth and Gorleston.
"If you lose dogs, you'll lose visitors."
Ann Jones visits Winterton beach often to clear up plastic. She said dogs can be an issue.
"We see a lot of bags with mess in them," she said.
"We've found just the one bag today, but there's often more.
"There are a lot of dogs here and one jumped up at me and spilt my coffee a few years ago.
"The owner didn't do anything about it."
Hemsby resident Diane Abid said people often leave more mess behind than dogs.
"I think the complaint is ridiculous," she said.
"It's a big enough beach and other than dogs off leads scaring seals, I don't see any issue."
Former dog owners Alison and Gary Carruthers said residents can be just as irresponsible as visitors.
"We see locals take their dogs out at night and don't clear up, so you can't just blame visitors," said Mr Carruthers.
"It's a great beach for dogs, just as long as people show respect for the area."
Holidaymakers Paula and David Brine said they return to the village every year, all for the sake of their canine companions.
"We've never known a better beach for dogs," said Mr Brine.
"I can count on two fingers how many times I've seen dog mess here.
"It's not a problem at all."
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