Three major retailers moving in Great Yarmouth's King Street

King Street with new shops.

The new Cex to the left and the new Sports Direct and Game to the right. Could this help increase footfall to the town centre? - Credit: James Weeds

Three major retailers have moved or are in the process of moving into Great Yarmouth's King Street.

Sports Direct on Market Place

The new Sports Direct, which is taking over the former Marks and Spencer unit, which closed in 2015. - Credit: James Weeds

Sports Direct

The sports clothing store, which announced it would be moving to the town centre unit in 2019, looks ready to open.

In June, Sports Direct had announced the store's opening date would be July 15.

However, a sign on the store entrance was in place on the morning of July 15 confirming that the new branch will open on Friday, July 16.

New signage for Game

Game will be relocating from their Market Gates unit into former Marks and Spencer along with Sports Direct. - Credit: James Weeds


Game, a fixture of Market Gates Shopping Centre, is relocating within the former Marks and Spencer unit along with Sports Direct.

Both Sports Direct and Game are owned by the Fraser Group and it is expected that other Fraser companies will use the former M&S space.

The new Cex store in Great Yarmouth.

The new Cex store is located a few doors down from their old unit. - Credit: James Weeds


Cex has relocated to the unit between River Island and HSBC after its existing unit caught fire in June.

Most Read

A Cex spokesperson said: "We’re delighted to announce that the Great Yarmouth store will be reopening in a brand new location."

An opening date for the new unit has yet to be announced.