Having been cancelled twice due to the pandemic Great Yarmouth's Easter Fair is returning at the end of the month in a new location.

Residents and businesses have received letters telling them the fair, traditionally held at Easter in the Market Place and Fullers Hill, is coming to St George's Park for four days.

Great Yarmouth Mercury: The traditional Great Yarmouth Easter Fair held in the Market Place.Picture: James BassThe traditional Great Yarmouth Easter Fair held in the Market Place.Picture: James Bass (Image: Archant Norfolk © 2014)

The letter apologises for any disruption and thanks them in advance for their patience, saying there will likely be increased traffic over the period Thursday, October 28, to Sunday 31, but no road closures.

It says: "It is expected to be an action-paced four day event, with various rides and attractions for all ages."

Set up will begin on Monday October 25, with operating times from 2-10pm, and music stopping at 9.45pm.

However, Labour ward councillors were quick to respond firing off their own counter letter objecting to the move.

Great Yarmouth Mercury: Tony Wright, Michael Jeal and Kerry Robinson Payne, Labour party councillors for Nelson ward, standing next to flytipped rubbihs on Exmouth Road in Great Yarmouth.Tony Wright, Michael Jeal and Kerry Robinson Payne, Labour party councillors for Nelson ward, standing next to flytipped rubbihs on Exmouth Road in Great Yarmouth. (Image: Great Yarmouth Labour)

The letter from Michael Jeal, Kerry Robinson-Payne, and Tony Wright raises concerns about noise levels, damage to grass, conflict with existing seafront attractions, and a possible permanent change in location - billed as temporary while the market is redeveloped.

Great Yarmouth Mercury: A letter sent to residents from the three Labour Nelson ward councillors raises objections to a bit to bring the Easter fair to St George's Park in October 2021.A letter sent to residents from the three Labour Nelson ward councillors raises objections to a bit to bring the Easter fair to St George's Park in October 2021. (Image: supplied)

It goes on to ask residents for their views and to decry a lack of consultation or discussion, adding: "We only found out this was going ahead from a seafront trader."

Great Yarmouth Mercury: A bid to bring the Easter fair to St George's Park in October has drawn concerns from Albert Jones who fears it might take trade from the seafront.A bid to bring the Easter fair to St George's Park in October has drawn concerns from Albert Jones who fears it might take trade from the seafront. (Image: Archant)

Meanwhile Pleasure Beach boss Albert Jones said he was concerned about a clash with his Fairground Frights attraction.

He said he had already moved his firework finale from the Sunday to the Wednesday and feared hosting the fair over half term with so much else going on, including the Fire on the Water Festival, could "dilute" takings for all.

Overall he said he supported the fair and any event that drew visitors, but a different weekend, or even Christmas, would have better spread the spend, adding: "I feel a bit for the residents."

Great Yarmouth Mercury: GYBC's Conservative leader Carl SmithGYBC's Conservative leader Carl Smith (Image: Archant 2021)

Carl Smith, borough council leader, said the event was a scaled-back version of the traditional fair that aimed to complement everything that was happening over half term, giving people an extra reason to visit.

He said he had had a letter from one resident saying it was a lovely idea. He added that the showmen were used to setting up on grass, as they had done in Chapelfield Gardens in Norwich.